Annabella Bassler, founder of the EqualVoice Initiative and CFO of Ringier AG, added: “According to the Global Gender Gap Report 2020, it will take another 99.5 years for us to achieve global gender equality. We don’t want to wait that long.”
The initiative was launched by CFO Annabella Bassler in November 2019 and is chaired by publisher Michael Ringier and CEO Marc Walder. It aims to advocate gender equality and improve the visibility of women in the media. The central element of the initiative is an indicator known as the EqualVoice factor. Further projects related to EqualVoice include the Female Experts List, Ringier’s internal tool for finding female experts, the EqualPyx photo challenge, aimed at generating images with more diversity, and the female experts’ workshop ‘Get Ready – Go Forward,’ which supports women in making the most of their expertise. An international expansion of the EqualVoice factor to include other media brands is planned for the near future.
About EDGE Strategy
EDGE Strategy offers an integrated SaaS-based DE&I solution allowing organizations to measure, accelerate, and get certified for where they stand in terms of gender and intersectional equity. EDGE’s customer base consists of 200 large organizations in 44 countries across five continents, representing 29 different industries.