Wake Up, Be Woke and Lead the Change: Overcoming DEI Opposition

The United States is experiencing a significant culture war, characterized by deep ideological divisions over various social, political, and cultural issues. Central to this conflict is the topic of diversity, equity, and inclusion (DEI), which has become a flashpoint, especially in the business world. The term “woke” symbolizes the cultural divide, and supporting DEI initiatives has become crucial for business leaders.

Aniela Unguresan, an economist and company leader, emphasizes the importance of DEI from both analytical and empathetic perspectives. She highlights that the benefits of DEI, such as boosting innovation, retaining talent, and improving the bottom line, are well-documented. However, resistance to DEI persists due to fear of change, lack of understanding, bias, fear of losing power, and lack of measurable impact.

To overcome DEI opposition, organizations should stick to objective facts, promote education and awareness, encourage open communication, and establish clear metrics and accountability. By addressing misconceptions and demonstrating the positive outcomes of DEI, businesses can create a more inclusive and equitable environment.

Despite the challenges posed by the culture war, business leaders have the opportunity to drive positive change. Millennials and Generation Z, who make up a significant portion of the workforce, strongly support DEI initiatives, making it imperative for leaders to embrace and lead these changes.

Gain deeper insights

Read EDGE’s Founder Aniela Unguresan’s Forbes article: Wake Up, Be Woke and Lead the Change: Overcoming DE&I Opposition.

Wherever you are in your DEI journey, whether at the very beginning or further along, EDGE Empower® helps accelerate your progress, and through EDGE Certification® visibly prove it – applying the same discipline and rigour that you would to other business-critical missions.

We’re here to support you on this important journey.

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